While reading my daily news feed, this article came up: http://www.autoblog.com/2012/03/07/the-next-big-thing-bridgestone-prints-patterns-on-tires/
Aside from tacky designs that will most likely follow, I wonder what kind of impact this will create for people's perception of what tires do for us.
Couple this with airless tires from Bridgestone then we'll have the beginnings of what we consider wheels for our automobiles.